Effectively Impacting the Consumer Through Digital Media

The Voice was able to effectively meet the needs of its target audience by proving a platform that allows its audience to have a direct impact on the outcome of the show.

The Voice established what is called “the instant save” which allows viewers to Tweet in votes for their favorite singer. Vine was used to offer their audience a behind-the-scenes experience before every live show.

The Voice addressed the social experience by sharing stories submitted by viewers of positive figures in their communities and sharing the stories on social media and on TV. As previously mentioned, incorporating “the instant save” also enhanced the social experience. This is evident as it produced over 4.5 million tweets and led to The Voice having 8 of the top 10 most tweeted episodes.

The Voice handled their followers in high regard and made their involvement in the show a top priority. I feel that the producer’s method of utilizing social media to encourage involvement was very efficient and effective. The Voice was able to get real-time responses and results from their following as well as provide many forms of content for their viewers.

Upon reviewing The Voice’s website, they continue to display quality eye-catching images that complement their video content. Their home page is not cluttered with unnecessary ads and is easy to navigate. Additionally, all content is easily sharable on all their social media platforms.

The lay out of their website makes their content easily accessible to their visitors allowing them to navigate seamlessly.